In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]
How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.
“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into...
Tracking what people are saying about you isn’t the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.
