Communicating in Times of Uncertainty

Times of uncertainty — be they due to economic, geopolitical or supply chain forces — call for public relations and comms professionals to create proactive messaging strategies that enable them to respond quickly but thoughtfully, instilling trust in their audiences.

We recently discussed how 5 major billion-dollar industries have pivoted their comms strategies in these changing times and shared insights for preparing your messaging, strategy and measurement.

• Retail: Addressing the shift from “‘want”’ to “‘need”’ in terms of consumer spending.
• Automotive: With electric vehicles gaining traction in the marketplace, why brands are focused on education, range anxiety and lower costs.
• Travel: How staffing and consumer concerns have helped to mitigate negative sentiment.
• Financial Services: Speaking to matters of ESG while some investors seek higher returns amid the energy crisis.
• Tech: Re-focusing on values, owned moments, and why folks should really love a brand.

Don’t miss this opportunity to hear from these industry experts and how your communications strategy can position your organization to thrive—even in these times of uncertainty.