75% of brands cite identifying influencers as their biggest business challenge

Today, to generate earned media placements it involves deep research into what outlets are appropriate for a story, what angles or themes those outlets cover and an understanding of the best ways to reach out to individual media contacts.

The Media Database and Earned Media Toolkit is a compilation of some of our best resources on these subjects, to help support you in your learning experience.

TOOLKIT INCLUDES:

  • How to Get Executive Buy-In For A Media Database Service – An in-depth look at why a media database is a good investment and how to convince your company’s leaders to get on board.
  • Media Database Template – A customizable template presentation to help you make the case for a media database system to your boss.
  • Influencing Through Earned Media – A commissioned study conducted by Forrester Consulting on behalf of Cision provides in-depth research on how senior marketers view earned media and the value of their comms teams.

Incorrect information? Clear the form.

By submitting your information, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). For more information, please see our Privacy Notice