Top 5 PR Challenges in 2025 (And How Winning Teams Are Tackling Them)
Cision's Katie Tod looks at some of the biggest PR challenges surfaced in the 2025 Comms Report.
How PR and Marketing Can Work Better Together
PR and marketing are terms that are often used interchangeably, but there's differences between the two even if they share similar goals.
The 5 Best Tips for PR Writing
This article explores Cision's top tips and practical advice for PR and communications professionals to help them craft effective and authentic PR writing.
PR Statistics: 2025 Comms Report by the Numbers
Cision and PRWeek's survey of more that 300 senior PR and communications professionals surfaced PR statistics on AI, data, and crisis communications.
How to Build Brand Loyalty as a PR Professional
Knowing how to build brand loyalty is a must for any business but knowing what to look for and act on is a good place to start – especially for PR teams.
Media Relations Strategies to Bring to 2025
What can PR teams do to build those all-important relationships in an increasingly digital-first world?
How Media Monitoring Can Help with PR Competitive Intelligence
Media monitoring can be a powerful competitive intelligence tool. The platforms that track media mentions and sentiment can do the same for your competitors.
Measuring and Proving PR ROI: How to Make the PR-to-Sales Connection
Understanding and articulating PR ROI can help justify budgets, refine strategies, and show exactly how valuable the link between PR and sales can be to senior stakeholders.
Building an Effective PR Strategy: A Step-By-Step Guide
This step-by-step guide will help you develop a PR strategy that focuses on what matters most to deliver real results.
5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)
Struggling with your PR campaigns? Consider these five common obstacles and practical strategies to overcome them for successful PR results.
Media List 101: Build Yours Like a Pro (With Template Examples)
This handy guide will show you how to research, organize, and update your press list so that you can land hyper-relevant, home-run coverage.
How to Start Using AI for Your PR and Communications Efforts Today
For PR and corporate communications professionals who want to start using generative AI tools to enhance their work, but don't know where to begin
How Accor Streamlined and Scaled Their Global PR and Communications Strategy | Cision
Here are four ways that Cision effectively supports Accor’s global communications work.
What Are Brand Mentions? | Cision
Learn more about brand mentions and why they’re important. Discover their impact on brand awareness, reputation management, and customer engagement.
Journalists Discuss the PR Pitches That Got Their Attention for Better or Worse
For our 14th annual State of the Media Report, we asked journalists worldwide to tell us about the PR pitches that make the biggest impressions.
What Is Earned Media? | Cision
Discover the power of earned media at Cision.com. Get an in-depth definition, explore its benefits and learn from compelling examples.
You Know More About AI in Comms Than You May Think
The use of AI in comms isn’t new, but its relevance and vast capabilities are.
Harnessing the Power of AI for PR and Strategic Communications
Lessons from ‘AI and the Future of Comms Teams’
Communication Lessons from Nobel Laureate Maria Ressa
Maria Ressa illustrates how brands and communications professionals can make an impact through authentic, purposeful communication.
Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
Our State of the Media Report gathered insight from over 3,000 journalists worldwide.
What Is Brand Equity and How Do You Measure It?
Learn about media monitoring and how it can help your team or business stay ahead.
What is Media Monitoring? Definitions, Examples and Benefits
Learn about media monitoring and how it can help your team or business stay ahead.
How to Choose the Best Press Release Distribution Service
Your guide to asking the right questions so that you can pick the best press release distribution and promotion provider for your brand.
Understanding Social Media Monitoring
Learn what social media monitoring is, what benefits it has for businesses, and why it is critical for success in today’s digital marketing landscape.
The Business Case for Outsourcing Your Daily News Briefings | Cision
How Outsourcing Creates a Win-Win