While the advantages of a good reputation have been documented for decades, the current operating environment makes its achievement that much more challenging. A 2020 survey by public relations firm Weber Shandwick across 22 markets worldwide among 2,227 executives in high revenue companies reveals that these global executives, on average, attribute 63% of their company’s market value to their company’s overall reputation.
Download this guide for answers to questions, including:
- What is Reputation and Why Does it Matter?
- Who Should be Responsible for Managing Reputation?
- How to Measure Reputation for Reputation Management?
Corporate leaders must recognize their responsibility to elevate the companies they lead.
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Download the exclusive whitepaper on 'Reputation as a Manageable Business Asset' by Mark Weiner, Chief Insights Officer - Cision.
About Mark
Mark Weiner, Chief Insights Officer - Cision
Mark Weiner is the Chief Insights Officer for Cision the leading global provider of earned media software and services to public relations and marketing communications professionals. Formerly Chief Executive Officer of PRIME Research prior to its acquisition by Cision in 2018, Mark and his team—collectively known now as Cision Insights--helps many of the world’s greatest companies and brands to demonstrate and generate a positive return on their investments in reputation and relationship-building. He is an author, a columnist and a speaker focused on reputation-related topics with an emphasis on ROI. Mark is a Board Director for the Institute for Public Relations by whom he was recognized with their 2018 Lifetime Achievement Award; a strategic advisor to the University of Florida’s School of Communication and Journalism and a member of the prestigious Arthur Page Society.