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The Director of Sales Enablement is responsible for driving the productivity, effectiveness, and efficiency of the sales team by ensuring that they have the knowledge, skills, processes, and tools needed to succeed. This role sits at the intersection of sales, marketing, product, and operations and plays a critical role in aligning sales activities with organizational goals. This role will require both strategic and production contributions. This role will require a candidate capable of conceptualizing, redesigning, and relaunching a comprehensive sales enablement function within PR Newswire. This position report into the Vice President of Solutions and Enablement.
Key Responsibilities:
- Strategy and Leadership:
- Develop and implement a comprehensive sales enablement strategy aligned with business goals.
- Collaborate with sales leadership to identify gaps in sales performance and create targeted enablement initiatives.
- Lead a team of sales enablement professionals, providing direction, coaching, and professional development.
- Content Development and Training:
- Create and deliver sales training programs, workshops, and onboarding materials to ensure the sales team has up-to-date knowledge of products, services, and best practices.
- Work with marketing and product teams to develop content such as playbooks, sales decks, case studies, and competitive analysis guides.
- Develop and manage the content repository and ensure that all sales collateral is easily accessible and organized.
- Process Optimization:
- Design and implement sales processes, methodologies, and best practices to improve efficiency and consistency in selling.
- Implement and oversee sales tech stack tools such as CRM systems, sales automation software, and other sales enablement platforms to streamline sales operations.
- Collaborate with sales operations to define metrics and KPIs that measure sales effectiveness.
- Collaboration Across Teams:
- Serve as the liaison between sales, marketing, product, and operations teams to ensure alignment on messaging, product positioning, and go-to-market strategies.
- Ensure that sales feedback is incorporated into product development and marketing efforts.
- Performance Analysis and Reporting:
- Track and analyze the performance of sales enablement programs and initiatives, using data to assess effectiveness and drive continuous improvement.
- Report on key metrics such as sales team performance, training effectiveness, and content utilization.
Qualifications and Skills:
- Experience: 8+ years in sales, sales operations, or sales enablement, with at least 3 years in a leadership role and at least 2 years in sales enablement role.
- Education: Bachelor’s degree in business, marketing, or a related field. Advanced degrees (MBA) or sales certifications (e.g., Salesforce, Challenger) are a plus.
- Skills:
- Strong disposition towards action.
- Ability to adapt to rapidly changing business needs.
- Stakeholder mindset with tactical aptitude.
- Strong understanding of sales processes and methodologies. Miller Heiman preferred.
- Excellent communication, presentation, and leadership skills.
- Proficiency in CRM systems (Salesforce or HubSpot) and sales enablement tools (e.g., Seismic, Highspot, Gong).
- Data-driven mindset, with experience in using analytics to measure sales effectiveness.
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com
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