Top 5 PR Challenges in 2025 (And How Winning Teams Are Tackling Them)
Apr 10, 2025

Top 5 PR Challenges in 2025 (And How Winning Teams Are Tackling Them)

Cision's Katie Tod looks at some of the biggest PR challenges surfaced in the 2025 Comms Report.

Vacation Time in PR: How to Pitch Travel Reporters
Apr 02, 2025

Vacation Time in PR: How to Pitch Travel Reporters

This article explores exclusive insights from the upcoming 2025 State of the Media Report. This report includes survey responses from over 600 travel reporters.

How PR and Marketing Can Work Better Together
Mar 25, 2025

How PR and Marketing Can Work Better Together

PR and marketing are terms that are often used interchangeably, but there's differences between the two even if they share similar goals.

How to Fix These 6 Common Media Monitoring and Measuring Mistakes
Mar 20, 2025

How to Fix These 6 Common Media Monitoring and Measuring Mistakes

Don’t let these common media monitoring and measuring mistakes slow you down. Find out how to get your monitoring back on track and delivering results.

The Best Brand Influencers Could Be Right Under Your Nose
Mar 11, 2025

The Best Brand Influencers Could Be Right Under Your Nose

PR professionals have long wrestled with challenges around the best influencers for their brands – but the most effective ones might be close to home.

The 5 Best Tips for PR Writing
Mar 04, 2025

The 5 Best Tips for PR Writing

This article explores Cision's top tips and practical advice for PR and communications professionals to help them craft effective and authentic PR writing.

PR Statistics: 2025 Comms Report by the Numbers
Mar 04, 2025

PR Statistics: 2025 Comms Report by the Numbers

Cision and PRWeek's survey of more that 300 senior PR and communications professionals surfaced PR statistics on AI, data, and crisis communications.

How to Move From a Reactive to Proactive Communication Strategy
Feb 19, 2025

How to Move From a Reactive to Proactive Communication Strategy

Moving from a reactive PR and communication strategy to a proactive one can significantly enhance brand reputation, media relationships, and overall effectiveness.

How to Write a Press Release Headline That Actually Gets Noticed
Feb 11, 2025

How to Write a Press Release Headline That Actually Gets Noticed

Craft stronger press release headlines to grab journalists' attention, convey your message effectively, and boost your media coverage.

How to Build Brand Loyalty as a PR Professional
Jan 23, 2025

How to Build Brand Loyalty as a PR Professional

Knowing how to build brand loyalty is a must for any business but knowing what to look for and act on is a good place to start – especially for PR teams.

Media Relations Strategies to Bring to 2025
Jan 21, 2025

Media Relations Strategies to Bring to 2025

What can PR teams do to build those all-important relationships in an increasingly digital-first world?

How Media Monitoring Can Help with PR Competitive Intelligence
Jan 14, 2025

How Media Monitoring Can Help with PR Competitive Intelligence

Media monitoring can be a powerful competitive intelligence tool. The platforms that track media mentions and sentiment can do the same for your competitors.

Measuring and Proving PR ROI: How to Make the PR-to-Sales Connection
Oct 25, 2024

Measuring and Proving PR ROI: How to Make the PR-to-Sales Connection

Understanding and articulating PR ROI can help justify budgets, refine strategies, and show exactly how valuable the link between PR and sales can be to senior stakeholders.

Building an Effective PR Strategy: A Step-By-Step Guide
Oct 24, 2024

Building an Effective PR Strategy: A Step-By-Step Guide

This step-by-step guide will help you develop a PR strategy that focuses on what matters most to deliver real results.

5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)
Sep 17, 2024

5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)

Struggling with your PR campaigns? Consider these five common obstacles and practical strategies to overcome them for successful PR results.

9 Strategies to Maximize the Impact of Your Earned Media Coverage
Feb 29, 2024

9 Strategies to Maximize the Impact of Your Earned Media Coverage

Maximize the impact of your earned media coverage by syndicating it across platforms, sharing it with prospects, integrating it into owned channels, leveraging paid ads, repurposing content, nurturing media relationships, measuring reach, and...

Media List 101: Build Yours Like a Pro (With Template Examples)
Feb 14, 2024

Media List 101: Build Yours Like a Pro (With Template Examples)

This handy guide will show you how to research, organize, and update your press list so that you can land hyper-relevant, home-run coverage.

How to Start Using AI for Your PR and Communications Efforts Today
Jan 08, 2024

How to Start Using AI for Your PR and Communications Efforts Today

For PR and corporate communications professionals who want to start using generative AI tools to enhance their work, but don't know where to begin