3 Reasons Multimedia Should Be Part of Your Comms Strategy
There's a little bit of magic in multimedia.
Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves
To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.
4 Valuable Tips for Marketers to Help Understand Diverse Audiences
Learn about four easy ways marketers can learn about their customers on a deeper level to find the very best strategies for engagement.
Are You Accurately Measuring the ROI of Your PR Strategy?
Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent ...
Cision’s 2021 State of the Media Report
We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report
#CisionChat: Content Marketing on Social Media
Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most.