How Cision’s MediaRoom Can Solve Your Comms Challenges in 2019
Cision's MediaRoom platform gives communication teams complete control over their online newsroom, allowing them to circumvent organizational constraints and deliver on their goals.
Cision® Expands Earned Media Management Leadership with the Addition of TrendKite
The addition of TrendKite extends Cision’s vision for Earned Media Management, the unification of tech, data, measurement and analysis to modernize comms.
Cision® Expands Modern Social Marketing Capabilities, Driving the Future of Earned Media Management
Cision® expands modern social marketing capabilities with the acquisition of Falcon.io.
Evolve Your Media Relations With Social Influencer Discovery
Cision's new Social Influencer Discovery tool enables users to identify newly emerging and established social media influencers.
Cision’s 2021 State of the Media Report
We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report
Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis
Cision can now provide PR and comms professionals the most robust imaging and logo monitoring capability through the acquisition of ShareIQ technology.
How to Evaluate a Social Media Listening Platform
Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.
Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™
How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.
Why it’s Worthwhile to Pay For Media Monitoring
In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]
Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
Why Every Company Needs Media Monitoring
How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.
What is Media Monitoring and Why Does it Matter?
“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]
How to Measure The True Value of PR
When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and...
Cision Enters the New Year with Acquisitions that Enhance Media Monitoring and Analysis
Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]
Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
Why Small Businesses Need a Media Database
Why should small businesses invest in a media database and earned media overall? Read on to find out.
How to Use Dynamic Listening to Reach New Customers
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into...
How Cision® Impact Measures Earned Media
For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.
Building a Digital Media Kit: Key Elements to Consider
A digital media kit or campaign microsite is a handy way to share content related to a news event or marketing initiative when you don’t have time to get onto the development roadmap for your corporate website.
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
The Benefits of Adding a Widget to Your Website
The Cision Canada News Widget offers a mini-view of Cision’s newswire feed, filtered to ensure the news releases that appear in the widget are a good fit with the rest of the site’s content – or even the content on a particular web page.